Turn Your Town Into
a Game World
Partner With Secret City — The Mobile Escape Room Network
Secret City turns real streets, real businesses, and real people into a living, interactive adventure across the Gold Coast and beyond.
Your business, your town, your community — inside the game.
Zero pressure. Zero risk. Real traffic. Real players.
The Digital Theme Park Hidden in Plain Sight
Secret City is a mobile escape room played across real locations using hidden QR codes, story missions, and cinematic challenges.
Tourists and locals scan, explore, solve puzzles, and follow clues around your town — and every business along the path becomes part of the experience.
What this means for your business or organisation:
More Foot traffic
More dwell time
More visibility
Zero setup
Zero staff involvement
Zero Risk
Secret City is the first of its kind in Australia, built right here on the Gold Coast.
WHY PARTNERS LOVE IT
Finally… A Local Activation That Actually Works
🕒 Increase Loiter Time
Players scan your stickers and stay longer — boosting spending and engagement.
📍 Become Part of the Story
Your business becomes a location in the city’s game world.
👀 Continuous Visibility
Every player sees you — inside the games, on landing pages, and at QR checkpoints.
🚐 Family, Tourists & Youth
Secret City attracts all demographics, from families exploring the city to tourists looking for something fun and new.
LOCAL & STATE GOVERNMENTS / TOURISM / COMMUNITY
Built for Cities, Councils & Community Activation
Secret City strengthens local economies, tourism, liveability, safety, and civic engagement.
We work with and support:
Local & State Government
Tourism boards & city-branding teams
Business Chambers
Youth organisations
First Nations creatives
Local events & festivals
Community & heritage groups
Education providers
Why Councils Love It:
Increases safe outdoor activity
Encourages exploration of underused precincts
Drives economic uplift for SMEs
Turns entire towns into walkable interactive trails
Zero infrastructure or maintenance costs
Perfect for family-friendly events and tourism seasons
Secret City is a city activation engine disguised as a game.
PARTNERSHIP LEVELS
Choose Your Level
💈
LEVEL 1 — City Banner Sponsor
$200 per month
Your logo appears inside paid mission
A short tagline and link to your website or socials
Perfect for cafés, gyms, barbers, micro-brands
High visibility during gameplay
🕹
LEVEL 2 — Featured Game Sponsor
$400 per month
Stand out with a premium placement in the main street game for your region
Drive traffic inside your store
Option to provide in-store rewads (e.g. small discount)
Monthly analytic report
📍
LEVEL 3 — Front Page Sponsor
(Exclusive Position)
$600 per month
Exclusive front-page sponsor position on the city’s main landing page
First impression for every scan
Monthly analytics report
Regional hero business
Strictly one per city
🎮
LEVEL 4 — Custom Game
Build
$1000+ per month
A custom mission that starts, ends or centres on your venue/mall/attraction
Optional integration with your events and promotions
Inclusion in the wider Secret City premium network
We build custom projects for malls, attractions, resorts, theme parks, business groups, councils and major venues focused on measurable foot traffic, longer dwell times, and an elevated guest experience.
🚨 Limited Sponsor Positions
Each city has a fixed number of partnership spots:
1 Front Page Sponsor
Limited Game Sponsors
Limited in-game banner spots
When these are filled, they stay locked until renewal — giving early partners exclusive visibility across their city.
Example: The current demo sponsor position is temporarily filled by ConnectedKidz as a working example.
Your business can take this permanent spot in your city.
Trusted By Local Businesses
We’re currently featuring ConnectedKidz as the example sponsor for the Secret City Free Demo.
This gives SMEs a real, working example of how a business appears on the:
Front Page
Demo Landing
First Mission Entry
Your business could take this sponsorship position in your town.
RESULTS YOU GET IMMEDIATELY
Immediate Wins for Your Business
More people walking in
People staying longer
Brand exposure across the entire network
Featured in missions, briefings & clues
Association with a major new and local attraction
Increased search and social presence via gameplay posts
This is real-world gamified marketing — and it actually works.
HOW IT WORKS
📍
1. We place your QR stickers
Inside/outside your venue — instantly increasing dwell time.
🧩
2. Players interact with your location
Scanning clues, exploring, solving puzzles around town.
🎯
3. Your brand appears inside the game
During missions, briefings, and landing pages depending on your tier.
Frequently Asked Questions
Do I need to do anything?
No — we handle everything.
What if my business is small?
Secret City is designed for cafés, shops, salons, gyms, micro-brands, and big venues alike.
Can I upgrade later?
Yes — start free and upgrade any time.
MEET THE FOUNDER
Built Locally, With Local Purpose
Hey, I’m Ethan — filmmaker, game designer, and founder of Secret City.
I live on the Gold Coast and built Secret City to create something new for locals, tourists, families, youth groups and small businesses.
This is not an ad agency or gimmick.
It’s a new entertainment format that turns your entire town into a living game.
And your business can be part of it.
Ready to Join the Secret City Network?
Direct contact:
Call or message Ethan directly:
0413 883 151
Want Free Exposure First?
Start with free stickers, watch the foot traffic rise, and upgrade any time.
Free QR stickers for inside or outside
Increase loiter time
No strings attached
Perfect starting point for any business