Secret City – Partner Landing
Real-world adventures • Local results

Secret City is the digital layer for your suburb.

We turn real streets, venues, clubs, and community spaces into connected mini-adventures that drive customers, bookings, and repeat visits — all from a single QR code.

One scan. Playable stories. Real discovery for locals, visitors, and families.

Rolling out now across the southern Gold Coast App-free · Works with your existing QR codes · Built for businesses, clubs & councils
What Secret City Is

Australia’s first mobile escape-room network for real venues

Secret City is a digital layer over real streets, parks and venues. Players unlock stories, puzzles and challenges on their phones – and the path of the game takes them through partner businesses like yours.

Think of it as an adventure map laid over your suburb — with your venue marked as a mission stop, reward point or finale.

Instead of paying for another forgettable ad, you become part of the adventure itself. Your venue is where players pause, discover, order, take photos and talk about where they are.

How it works in 4 simple steps
One scan connects your whole suburb.
1
We map a game to your area
Your neighbourhood becomes the stage – parks, laneways, waterfronts and hotspots — with a story built around how people already move through it.
2
Your venue becomes a mission stop
We turn your venue into a clue location, reward stop, “mission HQ”, or grand finale — giving players a clear reason to walk inside and stay longer.
3
Players arrive naturally through the story
The game literally routes them to you with “Next stop: Your Venue” moments. They behave like normal customers — just with something fun to talk about while they’re there.
4
We plug into your existing QR/menu/website
We use your current QR menus, website pages or Wi-Fi screens as part of the mission. No hardware, no app — just a smarter way to use what you already have.
Free base layer

Free for every local business.

A digital suburb only works when everyone is part of it. Secret City includes every café, bar, restaurant, shop, club, and attraction in the base layer at no cost. Your venue can be discoverable in the local adventure hub — even if you never upgrade.

What you get on the free tier
  • Venue listing inside the local Secret City hub for your suburb or region.
  • Free inclusion as a potential clue, checkpoint, or reward stop in suitable local adventures.
  • Optional “Play Secret City here” stickers or table toppers to attract players.
  • Exposure to locals and visitors who are actively exploring your area through the game.
Why there’s always a free option
  • Secret City works best when an entire precinct is playable, not just one or two venues.
  • The free base layer makes it easy to include everyone — from small cafés to flagship attractions.
  • Upgrades are for venues who want to go further: featured missions, custom storylines, bundled hotel trails, or sponsored hubs.
  • But the starting point is simple — every local business is invited.
Add my venue to the free layer
No lock-ins. Stay on the free tier as long as you like and only upgrade when it makes sense.
Three ways to partner

Start simple. Scale when you’re ready.

Every venue starts on the free base layer. When you see results, you can step up to a deeper role in the story.

Path 1 · Entry

Free Directory Partner

You get:
  • A free listing in the local Secret City directory for your suburb or region.
  • Inclusion in our Local Offers & Ideas search for players exploring nearby.
  • The option to place free Secret City QR stickers to help players find and follow you.
Best for: cafés, bars, shops and services who just want to plug into the local layer.
Path 2 · Story role

Featured Game Stop

You become:

A story location inside one or more Secret City games — a clue stop, reward stop, photo moment, secret code, or puzzle site.

You get:
  • A tailored in-venue puzzle or mission designed around your space.
  • Branded QR assets and a simple staff cheat sheet.
  • Highlighted placement as a Featured Game Stop in our directory and campaigns.
Best for: venues that want real foot traffic and dwell time from game players.
Path 3 · Hero role

Custom Game / Hub Partner

You become:

The hero venue, hub or anchor sponsor for a full game or mini-hub — for example “Frida’s Lost Sketchbook at Frida Sol” or a multi-venue precinct adventure.

You get:
  • A fully custom game concept themed around your story, décor and vibe.
  • Prominent branding and logo placement across the game and hub.
  • Priority inclusion in seasonal campaigns, school holidays and special events.
Best for: attractions, hero venues, hotels, councils and precinct managers who want to lead the local story.
Next steps

Let’s turn your venue into a live adventure stop.

Start on the free base layer, or jump straight into a featured role. We’ll map a game that makes sense for your street, your venue and your customers.

✓ No app to install  ·  ✓ Works with your existing QR menus & website  ·  ✓ Start free; upgrade only if it makes sense
For clubs & councils

A digital layer for parks, precincts and community spaces.

Secret City gives councils, surf clubs, libraries and community leaders a new way to activate public spaces, engage families, support local businesses and guide visitors through safe, purposeful real-world adventures.

Engage Families & Visitors

Turn parks, walkways and beachfronts into interactive trails with puzzles, missions and discovery moments.

Boost Local Businesses

Games naturally route players through partner venues, creating measurable foot traffic across the suburb.

Deliver Safe, App-Free Experiences

No downloads, no login — just QR-powered adventures that work with existing signage and council assets.

Libraries & education partners

Cultural enrichment that gets people exploring their own city.

Secret City transforms libraries, museums, schools and learning programs into guided real-world discovery experiences — connecting local history, culture and geography to interactive storytelling and outdoor exploration.

Guided local tours

Create app-free walking adventures that highlight local landmarks, hidden stories and cultural heritage.

Curriculum-aligned missions

Design puzzles and learning quests that support literacy, geography, arts and community engagement outcomes.

Activate library precincts

Turn library grounds, riverwalks and nearby streets into safe, story-driven exploration zones for families and students.

For councils, clubs & community leaders

Bring your community to life with a safe, guided adventure network.

Whether it’s parks, beaches, libraries, trails or local events — Secret City helps you activate real spaces with app-free stories, missions and family-friendly exploration designed for your suburb.